It was a Saturday morning, 2012 and my phone rang impatiently. When I picked it up, an unfamiliar voice asked,
“Is that Amanda?”
“That is me,” I answered.
” It’s Susie. I’ ve got your crap here.”
“Sorry,” I said, about to hang up, thinking that this was a prank call.
But then I was a little curious, so I tentatively asked, “What kind of crap have you got?”
[Believe it or not, this is the second time in my life, I have had to ask a stranger this exact question. This time I was not in Denmark, but that’s another story.]
The Caller continued.
“Well, I dunno. There’s a box here, with your name on it and it says that it’s umm, filled with crap.” It had your phone number too, so I rang you, ‘cos, you know, I don’t want it!” Susie exclaimed.
The penny dropped.
“Oh, okay. I know what it is. It’s my toilet paper,” I said with sudden clarity.
[Frustrated with too frequently needing to change the toilet roll and attempting to shop more ethically for environmentally friendly products, I’d purchased a regular delivery of toilet paper from a profit for purpose, online store, Who Gives a Crap and hadn’t received a notification that delivery was imminent.]
“They’ve delivered it to the wrong street address,” I squirmed inwardly, realizing how ridiculous it must have sounded to Susie, to have toilet paper home delivered, in the days before online shopping really became mainstream.
What? Susie asks, sounding confused.
“I bought some environmentally friendly toilet paper online – it is recycled, you see.”
“Recycled? Toilet paper? What?” She asked, seeminly incredulous at my wild suggestion. [Apparently, the hole I was digging, was getting deeper]
“It’s a little crazy but it is a genuine product, from a company called Who Gives A Crap, and they are, you know, all for sustainability and helping the environment, you see. Their sales speel is really corny Dad jokes and puns about toilet humour which they print on their wrappers.”
Susie was not convinced, but eventually agreed to a suitable time to pick up my box of “crap.”
On collection, she cheezily remarked, “You’re finally here to pick up the crap, are ya?” The toilet humour was wearing a little thin, by then. I wanted my loo paper and to get out of there. So, I thanked her for her honesty in calling me and offered her a roll to try out for herself.
“No, I don’t use it,” she said.
Now it was my turn to be confused. How could anyone in this day and age, get away without using toilet paper? I pondered.
I had to know more.
Let me say that Susie was only too willing to share the finer details of her medical condition which required her to use soft wipes instead.
Before we delved into the realms of TMI, I decided to take my environmentally friendly crap and trot off.
Can you imagine if the same incident happened today?
There’d be some kind of snatch and grab feast in the burbs. Not only is Who Gives a Crap now a widely known brand, but a free box of 48 rolls of EXTRA LONG Toilet paper, would be akin to finding the golden ticket to Willy Wonka.
Who Gives A Crap?
Let’s face it anyone brave enough to call their company, Who Gives A Crap, is worth a look. Plus 50 % of profits get put back into Water Aid and projects that improve sanitation in the Third World. I love that. And according to its founder, it has a low PTR!
What is PTR? you may ask. It is a Poke-Through-Rate because no one wants crap on their hands: as Simon explains in this promotional video.
To test the poke through rate yourself, you’ll have to wait a little, as the current runs, (no pun intended), on toilet paper has Who gives a Crap stocks completely SOLD OUT, in Australia.
This story was promptly by Barb at Barb’s blog, discussing the Corona pandemic.