An Experiment in Sustainable Fashion

Day 1 of 100 days has commenced with the arrival of the parcel.

Am I excited?

Hell yeah.

Will I still be excited in 100 days?

I reserve my judgement for now.

I have taken a bold step in accepting a challenge from Wooland, a company dedicated to promoting sustainable fashion and making women’s lives easier. The challenge runs over 100 consecutive days and it involves wearing the same garment for 100 days and documenting the process.


Our aim is to design the most practical, most wearable dress in your wardrobe.


The company motto says it all:

Live Simply

Consume carefully

Do Good

Wear a Wool& Dress for 100 Days Straight

This is Day 1.

The challenge rules mean I’m attempting to wear the same dress for around 8 hours a day, for 100 days, documenting the journey and styles, via a daily photograph. Photos that, ultimately, will be emailed to the company at the conclusion of the experiment.

If I can do that, I am eligible to claim a $100 credit at the Wool& web store. Keeping to the challenge for 100 days will be tricky but at this point, I’m determined.

My savvy shopper radar is activated and ready to go the distance!

Advantages of Wearing the Same Outfit for 100 days

Natural, breathable fibre clothing is way nicer, next to the skin, and to be honest, I am highly attracted by the benefit of a simplified morning routine, making “what to wear” the easiest question of my day.

  • No daily indecision regarding what clothing co-ordinates with what; what is socially appropriate and if it looks good. (First world problems)
  • Saving water and less laundry – who’s against that?
  • Less ironing – wool is wrinkle resistant
  • Less use of chemical detergents in the waterways
  • Supporting a sustainable product – fine merino wool from a sheep’s back
  • Exercising creativity – inventing different styling options
  • Living with less overall
  • Reducing the impact on the planet
  • Wool is a performance fabric with remarkable odor-resistant properties. A few reasons why you’ll love wool. 

Disadvantages of Wearing the Same Outfit for 100 days

  • Will I become bored?
  • Will I forget to document the challenge each day and miss the challenge benefits?
  • What if the dress become stained/damaged/stretch out of shape?
  • Will it dry in time for me to wear again the following day?
  • Will it smell between washes?

Wool – Environmentally Friendly, Sustainable, Practical

It has taken around eight weeks for this dress to arrive, such is the demand and popularity for this product, made with fine merino fabric, (and a small part in nylon).

I’ve chosen a very practical black style with short sleeves for durability. With winter approaching, there is less chance of me sweating in the tropical heat.

Being somewhat of a germophobe, and Covid and all, the issue of washing the dress infrequently does play on my mind.

Because I won’t be sitting at a desk for 100 days. I’ll be out and about.

Furthermore, I am reminded by the company marketing speels, that wool is not just breathable and naturally soft, wrinkle-resistant, it dries quickly, making keeping the dress clean fairly simple.

And that is part of the point.

Wash less. Do we really need to wash clothing if it isn’t smelly and dirty? Aren’t we trying hard to be sustainable in terms of reducing water use, chemicals in the waterway and keeping clothing durable but smart-looking?

Countdown to Thursday, 4 August 2022



  hours  minutes  seconds


100 Day Dress Challenge

Could you wear the same garment each day for 100 days?

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135 thoughts on “An Experiment in Sustainable Fashion”

  1. What a great idea Amanda and I look forward to watching our journey –
    You chose an excellent dress color and style. It looks so

    I think that not too long ago –
    It was normal to wear the same dress more often than we do today –

    And I saw a documentary made by a British rock star – all about sustainable fabrics – fast fashion dangers – and it was so good !

    And as a side note / on a road trip a while back – I heard that synthetic micro fibers are damaging the rivers in certain countries – and one thing they are trying to do is adding special filters to washing machines to catch the micro fibers before they reach the waters…
    So I guess some more perks to this challenge is less run off in the laundry by using natural clothes
    And quick question – how Do you wash this dress ? What kind of soap and it likely cannot be in hot water right

    Liked by 1 person

    1. Peggy recommends a cold wash in the front loader washing machine. I am airing it every night and it is a performance fabric so doesn’t need a lot of washing as it breathes. I have spot cleaned it when needed so far. Black is a colour that covers many marks.
      Good point about the problem of micro plastics from clothes in the oceans. Natural is a preferable fabric.

      Liked by 1 person

  2. A friend of mine did the challenge with a bamboo dress in olive green. I was seriously bored with her outfits but she felt it was a success. It’s not about fashion but about sustainability, after all.


    1. I guess it is not that important if others feel bored with my looks or dress challenge although it would be nice if they were inspired. Like your friend, I will rate the challenge a success if it meets the goals of less laundering, no ironing and comfort. Time will tell. 11 down 89 to go….

      Liked by 1 person

  3. Quite a challenge. I’m not sure I could use the same garment for 100 days, but I do feel I would be happy with only 3 sets of clothes, shit, trousers, socks and underwear. Simplify choices in the morning, and more space in the closet.
    Good luck.
    (Did you order “seeing” from Saramago, or am I confused?)

    Liked by 1 person

    1. No. You are not confused about the book. I received it and only finished it a few days ago. Did you read it in English or Portuguese? I found the long paragraphs punctuated by commas instead of periods very hard to read to begin with, until I was accustomed to this style, but the plot itself was brilliant and so original. Quite salient timing as we are facing a mational election in 2 weeks time! And many people say they are disenchanted with the choices. Certainly a very different book to what I imagined. Thanks ever so much for the recommendation.

      Liked by 1 person

      1. Glad you liked it. I read it in Spanish. More readily available and not too distant form the Portuguese. But, yes, his punctuation or lack of, gets to you at first. Once that is aside, the plot is amazing. And very “modern” despite what I thought then. I remember you said voting was mandatory in Oz. Good. is there an additional rule that specifies a minimum number of positive votes? If 50% vote blank, will the election be cancelled? Unlikely, right?


        1. There is no mandatory minimum of percentage of votes necessary for the election to be valid, Brian, but then because voting is compulsory, they will always get this, anyhow. Incidentally, someone pointed out that it is compulsory, in Australia, to get your name checked off on the electoral roll, but it is not compulsory to vote correctly on the ballot paper, – you could throw it away or leave it blank, so technically the scenario in Seeing, could happen here, but it would need to be conspiratorially orchestrated!
          The political party that manages to win a majority of electoral seats/areas can form a government of Australia. The Queen of England has to give her blessing, in the guise of a Governor-general a dignitary that sits in our nation’s captial and is the Queen’s representative here. It is just a tick and flick really, although one Governor general did sack an elected government in 1975 with never before used powers. But that is another story.
          There are 150 seats in the national election, so anyone that gets 76 or more seats for their party wins. In 2010, there was a hung parliament with each major political side getting 72, so the few minor parties or independent politicians who are not aligned with a party, held the balance of power and decided who they would work with in order to form a government. The leader on one side begged the independents for their vote, and they refused. We then had our first elected female leader ever. Despite being a hung parliament, that Government achieved and passed more legislative changes than any other parliament! That is a short course in Aussie politics.


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