The Spotlight Effect, Sales, Social Phobia and Anxiety

Research has shown that many people drastically overestimate the effect they have on others and surprisingly this so-called "Spotlight effect", has relevance both for the way we select items for purchase, and for those folk who feel anxious in social situations. The Anchoring Effect and Comparison It has been observed in studies that when judging…

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When Marketing Gets It Wrong

Do you read Product Reviews before buying a product? The content of product reviews are increasingly influential for the public, when it comes to future purchasing choices. The opinion of the majority, or, the 'herd,' also known as 'Group think,' is seen as paramount, as we discussed in a previous post . Marketing techniques that…