Australia, blogging

Sometimes I Despair

Sometimes I despair for the younger generation.

Am I just like generations previous, who lament the ineptitude and inabilities of youth?

I guess it is just another sign of getting older and crankier. Whinging about the youth of today?

Who can blame the kids? The goal of our evolving human race appears to be to make our time here on earth as easy and as convenient as possible. In making life comfortable and so tech-focused, we might be creating a culture of lazy inadequacy, or at least one where many self-reliant skills are fast disappearing. They ask such funny questions.

You mean you had to walk to the television to turn it on and off or change the station?”

Young people ask incredulously.

Yes, such was the bane of my late 20th-century life,” I respond. “It was hell.”

Are you serious?” they ask wide-eyed, “You had to walk outside in the cold to go to the toilet?

That was hell. But you get my drift?

Today, I was at the local department store, no names mentioned, collecting a small product, I had ordered online. In my mind, Click and Collect is the most wondrous of tech inventions. Press a few buttons, wait a couple of days and hey presto, your parcel is wrapped and waiting for collection at your nearest store, all within walking distance from my home!

Fantastic. Like magic.

I don’t have to worry about the postage getting lost, or searching up and down aisles for products in-store. Nor do I have to chase around several stores to find what I am looking for. Such a time saver for busy people.

It would have been another delightful time-saving experience today if the process was not stymied by the young people who confounded me with the contradictions in their inabilities.

They know their way around a multiplicity of software applications, downloads, uploads, Apple Pay, Google Pay, smartwatch configurations and yet sometimes I despair for them. They lack initiative.

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Heading for the store, I clicked the link on my phone to say “I am on my way” to collect my parcel. Wow, I thought, they will even have my parcel ready to hand to me. What absolutely marvellous technology. What a time-saver. Seriously. I smiled widely as I approached the store’s entrance.

I then clicked the button on my phone indicating, “I have arrived,” as I neared the pickup counter, grinning. Fantastic.

That’s when it all went a little awry.

The queue to the counter was long and while that didn’t bother me, the confused look on the attendant’s face when I finally reached the counter, showing him the barcode and Order number, as instructed in the email, was the first red flag.

He waved his scanner at my phone and an unhappy sound emitted from his screen.

Hmm mm“, was the most conversation he could muster to allay his customer’s click and collect anxiety.

He scanned it again and again, saying nothing to explain what was happening.

Is something wrong?” I enquired to break the silence.

Oh, sometimes the scanners don’t like the orders.”

Don’t like the orders? I thought to myself. It’s a sales order, not a popularity contest, for goodness’ sake.

Minutes elapsed with no further progress. Another attendant, now finished with her queue of customers, leaned over his shoulder and suggested he scan the barcode. That would have been helpful advice, if he hadn’t already done just that, twice.

Enter the number manually,” she suggested.

Shall I just say there was a lot of ‘rinse and repeat,’ happening?

Oh it’s an order from Catch,” she says, – “sometimes they go missing, and we can’t find them. They say they have arrived, but we can’t find them,” she says thinking I would be satisfied with that explanation. I wasn’t.

Could it be out the back in the storage area?” I asked, trying not to sound too much like a know-it-all.

I’ll go look,” says the first attendant, but returns after five minutes empty-handed.

More discussions take place between the two before they announce, “Oh, it’s a Catch order?”

I thought we’d established that fact sometime last century, I think under my breath. Although I do have to give the girl credit for again checking the storage area ‘out the back,’ and calling the front desk to see if it had arrived there. Again without any positive result.

The first attendant finally started a conversation, not a fruitful one, but nevertheless, he was finally speaking more than a one-word sentence to me, babbling about how delivery might come in just as the store was closing. My blank look must have initiated some kind of higher-level thinking as he then responded,

I will get the Manager. He will ah, you know, see what he can do.

To be fair to these two kids, they looked no more than 15 years of age and it was likely their first job dealing with people. They were rusty on customer service and rusty on communication. The Store’s policy to employ a young workforce to minimise costs was a flawed business strategy that came at a heavy price. Unhappy customers.

When the Manager arrived, he looked only a tad older than them. But thankfully, after that, we did make progress.

The Manager looked at my phone barcode and then asked for my full name. Within ten seconds, he had turned on his heel, darted into the storage area behind the door and returned with my parcel in hand. My parcel was – you guessed it – out the back!

My faith in this wondrous technology was restored instantly.

How come you found it so quickly when these guys, (indicating the two attendants), couldn’t find it – out the back?” I asked.

The Manager shook his head, I really [pause]… don’t [head shake]… know.” I guessed the pause was most likely replaced under his breath with a silent expletive.

With that, I thanked him, took my parcel and was on my way home.

Marvellous that technology.

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Mental Health

The Spotlight Effect, Sales, Social Phobia and Anxiety

Research has shown that many people drastically overestimate the effect they have on others and surprisingly this so-called “Spotlight effect“, has relevance both for the way we select items for purchase, and for those folk who feel anxious in social situations.

The Anchoring Effect and Comparison

It has been observed in studies that when judging stimuli along a continuum, people tend to compare each stimulus with the first and last stimuli. In sales and marketing, this phenomenon, known as the anchoring effect, might be used to position a less expensive product alongside a more expensive counterpart.

Let’s say you are looking to buy a hair straightener.

There is a Breville hair straightener priced at $230 and beside it on the store’s shelf, sits a GHD brand styler, priced at $300.00. The recommended retail price of the Breville hair straightener might actually be $149, but the anchoring effect means many more customers will pay a higher than recommended for the Breville hair straightener. Why?

A less expensive brand product may be priced above its real value, but the expensively priced item positioned next to it, causes them to look favourably on the cheaper option, even though it might be way above its real worth.

Photo by Andrea Piacquadio on Pexels.com

The expensive item is known as an “anchor”. The anchoring effect may also explain exponential increases in house prices in areas adjacent to premium real estate. People moving into an area compare house prices in surrounding suburbs and if they compare them to neighbouring premium properties, they will still assume they are getting a bargain, due to a skewed comparison.

But how does this relate to anxiety?

Social Anxiety and Self-Perceptions

The spotlight effect is an extension of the anchoring and adjustment phenomena which suggests a person uses their own internal feelings of anxiety and the accompanying self-representation as an ANCHOR.

In a similar scenario to the aforementioned incorrect comparison of the best value for money hair straighteners, a person insufficiently corrects for the fact that others are less privy to their internal anxious feelings than they are themselves. In so doing, they overestimate the extent to which their anxiety is obvious to onlookers.

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Social Phobia

Clark and Wells (1995) suggest that socially phobic people enter social situations in a heightened self-focused state, namely, from a raised emotional anchor. This self-focused state makes it difficult for individuals to set aside public and private self-knowledge to focus on the task.[5]

The spotlight effect is the psychological phenomenon by which people tend to believe they are being noticed more than they really are.

Being that one is constantly in the center of one’s own world, an accurate evaluation of how much one is noticed by others is uncommon. The reason for the spotlight effect is the innate tendency to forget that although one is the center of one’s own world, one is not the center of everyone else’s. This tendency is especially prominent when one does something atypical.[1]Wikipedia

In group settings, like a class lecture or athletic competition, attention is divided between focusing on the individual and on the actions of the group. The inability to identify the split attention leads individuals to overestimate the likelihood that their peers will perceive them poorly.[7]They may overestimate the extent to which their contributions make an impact on those around them.

If an individual is merely an observer in a group, the spotlight effect is NOT overestimated as the audience’s attention is upon the presenter or main performer.

Awareness of how our perceptions work can save a lot of needless embarrassment and anxiety! It may also save you money!

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