Serious Blogging and Keywords

Photo by Andrea Piacquadio on Pexels.com

Good SEO – What does that even mean?

For the I.T. novice it is one of those nebulous ideas that somehow relate to the number of people who see and read your blog.

Serious business bloggers most likely take SEO very seriously. I don’t, but I was curious about what might improve it.

Information is always good, so I decided in my sticky-beak curious-kinda way to conduct a bit of an experiment.

Here is what I found:

How to Use a Keyword Analyzer in Blog-post Titles?

I found there is such a thing as a title and headline analyzer that can be used to help bloggers construct and check potential blog titles.

The Title: Serious Blogging rates a score of 37 and the analyzer recommends that I limit my positive and passive language advising:

Bad news sells! Conveying positive emotions can build positive associations with your brand, but can just as easily disinterest the reader.

By adding more alert words or adding ‘tips,’ in the title rates better.

Eg: “Tips for the Serious Blogger” – rates 67, but the analyzer points out there is no brand mentioned.

Mentioning my brand increases the rating result. However, my blog title isn’t a recognized brand/business, so its rather pointless to add my brand. Nevertheless, doing so did raise the score to 68 – the highest score, so far.

While working on the titles, I also discovered that adding the word “perfect” increased the score. I added this to the base keywords.

Something to Ponder About Top Ten Perfect Tips for the Serious Blogger = 70

Really? 70?

Isn’t that title ridiculously verbose?

Unwieldy?

Like I’ve swallowed the keyword analyzer?

I decided that was enough playing.

Try it out for yourself: headlines.sharethrough.com

Here is a summary of findings from my experiment and suggestions from others:

Photo by Andrew Neel on Pexels.com

General Suggestions for Improving Headlines and Titles

• Increase headline length
• Mention the brand?
• Use Alert Words
• Try adding a celebrity – N.B. – I would NEVER do this deliberately….
• Look for questions people are asking, on the topic, on Quora. It’s a site for determining the common questions people ask that you can use as inspiration for writing blog posts.
• Run through your notifications on the socials. Another source of ideas – I rarely do this though.
• Read other blogs. Check blogs in your topic area – this is a useful approach. Reading other bloggers posts can be incredibly inspiring and you can both benefit from pingbacks.

How to Write A Blog Post for SEO

• Write a list of headings and then fill in the gaps

or,

• follow a linear chronological timeline

Most of the time my humble musings just flow from the keyboard, but if the post is a pure ‘how to,’ and strong theoretical post, Ill start with paragraph/idea headings that are of interest and then fill in the gaps.

Some recommendations use the list of associated keywords as a stimulus for each part of your text. This can work well.

And you can always re-order the text afterwards to get a better flow.

This can be a good way to find inspiration for fiction and poetry if you are stuck and nothing riveting comes to mind.

Headings, Tags, Sharing and SEO

Add H2 and H3 text tags.

You can do this in your post editor. Choose H2 for your subtitle and H3 for your paragraph headings. It is better to use H2 and H3 – it just looks better, visually, i.m.o.

You can also make a heading larger by increasing the font size.

When using images, it is recommended to add Alternative text and Image Title Attributes to enhance the work of Google spiders that crawl the internet compiling image searches.

Adding a link which opens the image in a new tab is a further option for SEO, apparently.

Who’dathought?

Frankly, I think it’s pointless unless you want to look at a nice picture in a larger format.

Linking a site to an image could have some benefit, I guess.

Some sites suggest the Link Rel field is where you can add no follow. This is useful if your image directs you to an affiliate link.

Dw – there ain’t no affiliate links here at StPA.

A good habit, especially if you are new to blogging, is to add supporting external informative links to your blog post. This enhances your credibility and gives a reader added value. It may help build trust in your blogging.

Something I don’t do very much, but should, is adding internal links to earlier posts.

This is a good SEO practice to use because it will help you keep readers on your blog for much longer. I assume if you don’t have affiliate links, keeping readers on your blog for longer will help you rate higher on Google searches. Please correct me if that is wrong.

And remember to reverse link:  after publishing your new post, add some links to it from your existing articles.

Tips on creating a Successful Blog and increasing traffic via the WordPress reader

Using Tags in Blog posts

Photo by Every Thing on Pexels.com

Sharing Posts Across Social Media for Increased Exposure

If it is your thing to ramp up readership or exposure, social media sharing will help your article rank, so squeeze traction by using social media for your benefit. Share your post everywhere. Some bloggers have more success by sharing several times a day, but this can piss off your fan base, (if you have one). 

N.B. StPA doesn’t have a fan base, it has readers.

A short info post that is published at different time zones to attract international interest is the best approach, I think. It gains exposure, readership and thus, SEO. After you have shared the post, wait a few days, and share it again.

In fact, it is suggested that you should never stop sharing your articles.

Lastly, to give you a chuckle, here is a satirical angle to becoming fixated with the importance of being a blogger.

Do you need Blogging Rehab?

P.S. As I previewed this post, I noticed way more ads than I have noticed before. Almost an ad every second paragraph. This is a free blog and I guess WordPress pays by sourcing ad revenue, but three ads is a bit rich.

I see them, but do you? Please let me know in the comments.

Why Write a Blog? Is a Blog a Waste of Time?

What happened to storytelling, to writing a narrative? One Blogger asked this question in a recent post about the direction of blogging. She’d come across a blogger recommending other bloggers attract more readers by offering their readers useful advice:

…figure out what our unique niche is and paint ourselves as an authority, offering them something every time you ask for something back.

thesnowmeltssomewhere

Photo by Sunsetoned on Pexels.com

List Format Blog Posts and Finding Your Blogging Tribe

Do you write advice posts or entertaining ones? Is the goal, for the reader, to find info that makes life a little easier for them? After all, home hints and time-saving tips are generous, giving and sought after by many. And yet, Snow suggests list-style formats are not so dissimilar from TV reality show: repetitive, unoriginal and uninspiring, proposing there just might be, “too many self-proclaimed experts out there.” She’d prefer a blog that is just for entertainment, or storytelling.

Thinking about this, I wondered whether a story is more valuable than a post dispensing advice? I think that might depend on what kind of person the reader is. Perhaps we need both kinds of posts? Sometimes one and sometimes the other. Diversity is a good buzzword for that, isn’t it?

When I want information – the list format of writing a post helps me find salient information faster. However, posts titled, ‘The Top Ten Places to See in Europe,’ is a style of post I’d read once, but hardly another in the same vein. It is becoming a trite and hackneyed format, short on meatier content, and meatier content is what I personally seek, as a reader.

Photo by Nataliya Vaitkevich on Pexels.com

It seems that if we want, (or for monetizing bloggers, – need), people to read our blogs, we might write in this way early on in our blogging life, to filter and find our blog tribe; our community; those few like-minded souls who follow us and begin to comment regularly so that a fulsome discussion or blogging friendship might develop. Without a few of those list posts to begin with, how can we build that community so many of us enjoy? Would we still find a tribe of like-minded blog readers another way?

Don’t we want any or all varieties of readers?

Diversity dictates that we need differing opinions and readers from all walks of life.

Blogging Stats and SEO

Whilst I don’t read list posts anymore, I do try to use headings when writing a blog post, supposedly it is good SEO. I don’t understand a whole lot about SEO and SEO tips seems to change rapidly. Once upon a time we were told to use 10 tags, for good SEO, now it is not more than 5. It is hard to keep up with so fickle a technological beast.

Are we all getting sucked into looking at stats and levels of engagement? I remember a blogger who posted about getting back to the real reason why she blogged and not looking at stats, or checking for new followers. Great, I thought. To my surprise, she stopped blogging shortly after! I never found out why.

Likes and Comments

I dislike the thought that someone would write to receive likes alone. Fixating on that, to the detriment of our mental health, could render our blogging platform meaningless. You’d do better to mutter a few grudge sentences on Facebook – that will give you ‘likes,’ and save yourself some time.

What would change if I disabled the like button on my posts?

Nothing? Would there be fewer signs of engagement?

This begs the question: would I still be blogging if I had not received any comments? Perhaps. I hazard a guess I would still write, but not be posting as frequently.

The Blogging Audience

Diarist bloggers who inform about the week that was, without crafting a story, are perhaps still learning to make writing interesting. That level of self-expression, in Marie Kondo style, must bring them joy and could be all they need from writing? We’re all different and we all seek out and write different sorts of posts.

One Blogger [Manja], said she seeks friends in blogging, not an audience. Another thought all bloggers are looking for an audience for without it, they reach no one. This highlights a divide between the intentions of bloggers.

Some bloggers are out to make money and need that audience to do that. That is not always art. Others – those who have an urge to write or tell stories, through photos or words, enjoy their art, interact with their audience and along the way, make friends.

Monetizing a Blog

Am I interested in making money off my blog?

No, not really. If a few dollars come my way, I’d be silly to knock it back, but I also won’t put my focus in this direction and spend time and effort chasing it. Already I am slightly embarrassed about reviewing places for some small kickback, such as a free sample.

I wonder how I can write impartially when I receive a kickback from the thing I am writing about? However, I am told of certain readers that do value and appreciate reading product reviews, so I relent a little and try to tap my inner Buddha and again seek the middle path.

Becoming a Writer

Photo by Suzy Hazelwood on Pexels.com

Many bloggers have the goal to publish a book, but that’s not on my to-do list either. I do have a book idea, or two, rather lofty ones, but writing my blog posts with that intention does not form part of the reason I am here.

Writing a blog post feels innate, it’s in my blood. For around four centuries that I know of, there have been writers in my family, not famous, nor polished, but writers nonetheless. I could say it’s tradition, but my writing doesn’t come from any sense of historical obligation.

For me, writing just happens when the mood hits or I should do so. It might come out as rubbish, but it is my rubbish and not contrived just to receive ‘likes.’ I once tried to write ‘like’ that (to suit an audience), and the result was bland and boring.

Writing comes from both my heart and my head. I write when I feel inclined to do so, but more often than not, as I sit at the keyboard, words erupt like the meltwater in a glacial stream at Springtime.

The words tumble and run out, splashing around obstacles in their path, anxious to appear on the computer screen lest they be washed downstream and away, (ie. before I forget what I was intending to say).

Poppy, Hellesylt, Norway

Finding More Readers for a Blog.

But aren’t we skirting around the crux of this issue? If we only write for ourselves and from our hearts and heads, why do we want more exposure and more readers? Only to find more like-minds and interesting conversations via comments? Surely there is more to it, than that?

For me, the reward of blogging is the joy that comes from robust self-expression.

Any friendship that arises, from that, is a bonus and the result of two people connecting. The internet is not constraining of geographic boundaries – connection is what blogging gives back to us.

Fundamentally, I am here to learn, and to express, with a little bit of entertainment thrown in. I might find an interesting blogger to read or follow and if I wasn’t here, I’d miss that opportunity to further my knowledge and discuss topics via the readers’ comments.

Blogging is not wasting anyone’s time, it is the best classroom in the world, and the sky is the limit.

I ‘like’ that.

With much thanks to Snow for inspiring this post.